How to Increase Your Ecommerce Business ROI Using SMS Marketing
Why SMS Marketing? One of the biggest roadblocks for e-commerce businesses is to get their products in front of the right people at the right times. That is where SMS marketing comes in handy. Sadly, it’s an underutilized marketing channel. Now, imagine getting a read-rate of 98% within minutes of hitting “Send,” that too without an internet connection. That’s SMS marketing for you. Not convinced? Then, take a look at the top eight rewards of SMS marketing below. Consumers Are Hooked to Their Mobile Phones Mobile phones have become like an extension of our bodies. Do you think I’m kidding? According to Ad week’s survey, 79% of people aged 18-44 years are on their phones 22 hours every day. Clearly, text messages are the best way to reach these hyper-connected consumers. SMS messages are Read Faster Than Emails According to a Gartner study, SMS messages have a read rate of around 98%, while emails languish at 20%. Even if ...
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